When you're writing your next post, consider this: 80% of people will read your blog headline, but only 20% will stay for the rest.
So, if headlines are 400% more important than what comes after them (where there’s already ever-increasing competition to attract eyes), you need to be more concise than ever to get attention.
If you want to keep your followers’ attention while conveying your brilliant wordplay, keep headline character counts as close as possible to 58 characters (including spaces).
Wait, did you even read this? Congrats, you’re among the 20%.