Why? The short answer: blogs strengthen your website’s visibility.
Blogs are business opportunities that help you:
- Command attention from your customers. Use Hootsuite or IFTTTT to help manage social media accounts.
- Build trust by becoming an industry thought leader. Focus on current events, industry advancements, business and technological trends. FAQs, Q&As, and ‘How-To’ guides also bolster your business’s relevancy.
- Increase your customer base through higher visibility. Geographically targeted posts are great for targeting potential clients in the right location for you.
Sure, blogs need a fair amount of work, but they boost Search Engine Optimisation (SEO) and pay dividends in the long run. And if you’re not sure what to write, check out Elance or Freelancer.com for affordable alternatives.
So, don’t wait to take action. If you want to stay relevant, you really do have to bloggingBlog.